When people have the option to click "like" on a media article they encounter online, they spend less time actually reading the text, a study suggests.
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Results showed that when participants were not able to vote, time spent reading articles that agreed with their original views strengthened these views. The more time they spent reading, the stronger their views became.

When participants were able to vote, their voting behavior was as influential as their reading time. Even if they stopped reading and upvoted an article, their attitudes still became stronger.

sciencedaily.com/releases/2020…

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'Liking' an article online may mean less time spent reading it

When people have the option to click 'like' on a media article they encounter online, they spend less time actually reading the text, a new study suggests.

^ScienceDaily

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