Designing For Gen Z: Expectations And UX Guidelines.
- Large parts of Gen Z aren’t mobile-first, but mobile-only.
- To some, the main search engine is YouTube, not Google.
- Some don’t know and have never heard of Internet Explorer.
- Trust only verified customer reviews, influencers, friends.
- Used to follow events live as they unfold → little patience.
- Sustainability, reuse, work/life balance are top priorities.
- Prefer social login as the fastest authentication method.
- Typically ignore or close cookie banners, without consent.
- Rely on social proof, honest reviews/photos, authenticity.
- Most likely generation to provide a referral to a product.
- Typically turn on subtitles for videos by default.
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Designing For Gen Z: Expectations And UX Guidelines — Smashing Magazine
There are many myths revolving around Gen Z and how they use tech. Time to take a look at actual behavior patterns that go beyond heavy use of social media. Part of [Smart Interface Design Patterns](https://smart-interface-design-patterns.Smashing Magazine